Monday 27 January 2014

Born out of a dream - Mustang

Born out of a dream, that would be creating a sports car second to no other car, while still accommodating the family needs, Mustang was born in 1964. Lee Iaccoca created the first car that cost less than 3000, but still had an incredible performance. Selling more than 22,000 on the first day the Mustang saga was clearly started. Throughout the starting years, the ford company quickly understood that the unique sport like shape of the car, and the superb torque produced by the Ford engine would be the symbol of mustang. In fact up till 2013 throughout their 50 models, the shape of the car was slightly changed from one model to another. Regarding engines, the Mustang evolved completely, thought maintaining the same quality. The first model being run by a 260 V-8 engine, was not economical for families which used the Mustang regularly.  So Ford would make some alterations in the future models, mainly by decreasing the engine size and increasing injections shafts’ size.


The outside body was changed slightly from model to model, but the interior saw some dramatic changes, as technology evolved. The Ford Mustang as a brand, by the early 1970’s less than 10 years after the launch of the first car had made quite a name for itself. In 1974 the Mustang II was released. It was publically hated, due to its lack of power and poor handling. It is described as the least favorite Mustang car, none the less it sold over 100,000, proving the client trust Ford had built.  

Till 1980 Mustang released more than 10 models, each being a success selling more than 100,000 of each model. Though in the 1980’s the Mustang car saw a declining, mainly because other brands of cars came in, and were cheaper. Modern models were being introduced and this left the Mustang in need for a new design for the car. Introducing multiple new designs in the 1990’s, the Mustang took a new look mainly by changing the front and back skirts. Also by now the Mustang was becoming a sports car only, that not everyone could afford. 

Mustang engines were being created bigger and more efficient mainly thanks to technology improvements. With the ninth generation, the last one up till now, the Mustang car was drastically changed from the interior as it became one of the most pleasurable driving vehicles ever created. Ford plans to release two more models in 2015, though no information was given, thus continuing the 50 year plus Mustang saga.

First Generation Mustang (1964-1966)


Second Generation (1967-1968)


Third Generation (1969-1970)


Fourth Generation (1971-1973)


Fifth Generation (1974-1978)


Sixth Generation (1979-1993)


Seventh Generation (1994-1998)


Eighth Generation (1999-2004)


Ninth Generation (2005-Present)


References:
Edmunds.com, Inc, 2014, Ford Mustang History [ONLINE] Available at: http://www.edmunds.com/ford/mustang/history.html [Accessed at: 23 January 2014]
Ford Motor Company, 2014, Mustang Story [ONLINE] Available at: http://corporate.ford.com/vehicles/ford-mustang-story [Accessed at: 23 January 2014]

No comments:

Post a Comment